The female characters in the game are required to be “sexy, rude, increasing men’s excitement”. In addition, employees in the video game industry are not supported by feminism.
Scor Mu, a visual artist for a game studio in Chengdu (China), understands that female characters must be “beautiful and charming” is the unwritten industry rule. However, the 28-year-old was still shocked when she received a design request from the partner company last year.
“New female characters must inspire men,” SCMP quotes the text received by Scor Mu.
When asked if she filed a complaint about the incident, Scor said it was completely pointless. Artists like her have no choice but to accept and patiently get the job done.
“Sometimes you have to let it go and comfort yourself that at least the boss gave the clear directive from the start. However, it really affected my morale while working, ”Scor shared.
In 2019, according to a report by the Government-run Video Games Association (CGIGC), an estimated 300 million players in China are women, accounting for 46.2% of all gamers in the country.
However, they do not spend heavily. The amount of female deposits accounts for less than a quarter of the revenue of game companies. That means that the preferences and tastes of the men will determine the game’s shape and direction.
“Since most players are men, game developers focus on the needs of this audience,” said Tingting Liu, associate professor at Jinan University.